<aside> 💡 Note: If a you serve multiple, wildly distinct avatars, you’ll want to make one of these avatar documents for each.

</aside>

<aside> 💡 If you want to put your conversion rate optimization on “easy mode,” you can have Zach give you feedback on what you create, write your copy for you, or even run your A/B tests for you totally hands-off with a risk-free conversion improvement guarantee! Go to https://crowiz.co/easymode to learn more.

</aside>

<aside> 💡 Prefer to fill this out as a PDF? Here ya go:

Conversion Wizard - Avatar Worksheet.pdf

</aside>

Who we help:

<aside> 💡 Broadly who you help + add specifics for subsets / segments

</aside>

Common audience pains (according to the client’s observations):

<aside> 💡 Ideally, first person in the words of the audience member.

Bonus points if you can grab direct quotes of things people have actually said vs. just an opinion / belief you have.

”I wish…” “I hate…” “I need…” “I want…”

</aside>

Common audience goals (according to the client’s observations):

<aside> 💡 Long-term goals for the various members of this audience — what they’re working towards

</aside>

How we help them with their goals and with the things they’re looking for:

<aside> 💡 The types of content and support you offer to help them

</aside>

What’s a really high-level overview of your funnel?

<aside> 💡 How people find you, how you nurture them, and how you convert them into a customer

</aside>