🧙‍♂️ Welcome + How This Document is Structured


In this case study, I’ll show you...

Each A/B test variant gets its own page which includes its metrics, scorecard, and takeaways from the test.

(I’ve also included a blank opt-in scorecard at the end so that you can score your own opt-ins and improve them.)

For a video walkthrough of this case study, head on over to https://crowiz.co/learn/afford-anything-case-study/the-case-study/

Note that all of these opt-in forms were full-page “scroll mat” style opt-ins.

If you want me to audit your opt-ins, give you advice on how to improve them, or just do everything for you and get you loads of extra email subscribers, feel free to get in touch at **https://crowiz.co/contact** or shoot me an email at [email protected]

( BTW, the dedicated page with more info on my done-for-you services is **https://crowiz.co/easymode** )

Let’s dive in to the case study!

— Zach Swinehart, a.k.a. “The Conversion Wizard” 🧙‍♂️

🧪 Variants:


Variant — Social Proof Escape Book — (6.02%)

Variant — Online Business — (2.71%)